Waleed Al-Wada'i

What I run

Three storefronts, one operation

Same catalogue, same warehouse, three different merchant platforms — each with its own admin, its own API quirks and its own way of breaking. I own all three end to end.

Platform	Store	Scale	What I own
Zid	Cat Shoop · until Aug 2026	14,152 orders / 12 mo 47,416 customers	Full operation
Salla	Cat Show · catshoop1.com↗	Live since Aug 2026 5,131 SKUs migrated	Migration lead + operation
Shopify	Cat Park · catpark.sa↗	36,810 sessions driven	Operation + paid media

The actual job

Where an order goes

Operations is the unglamorous half of e-commerce: the part between someone wanting a product and someone holding it. This is the chain I'm responsible for.

Catalogue5,131SKUs · variants · bilingual copy · imagery · SEO

DemandMeta · TikTokcampaign structure, targeting, budget, creative tests

Orders14,152processing, exceptions, 1.3% cancellation

Fulfilment4 channelsiMile · OTO · Omniful · in-house fleet

Retention47,416segmentation + WhatsApp Business campaigns

Built & shipped

The app, and the storefronts behind it

Operations isn't only admin panels. I build and ship the group's mobile app — React Native on Expo, currently at v6.2.0, shipped over the air so a fix reaches customers the same day instead of waiting on a store review.

CAT PARK app home screen — **Home** — free-shipping progress, brand rail, live vet consultation, bestsellers

CAT PARK app category grid — **Catalogue** — filters, discount badges, ratings, add-to-cart from the grid

CAT PARK app cart — **Cart** — line editing, automatic free gift, shipping threshold

React Native · Expo Over-the-air updates · EAS iOS & Android Arabic-first · RTL

And the storefronts they sit alongside — same catalogue, same warehouse, built and maintained on two different platforms.

catpark.sa storefront — **catpark.sa** — Shopify, custom Liquid theme

catshoop1.com storefront — **catshoop1.com** — migrated Zid → Salla, 5,131 SKUs

Selected work

Two things worth reading about

Platform migration · 2026

Moving a 5,131-SKU catalogue from Zid to Salla

The business outgrew its platform. Migrating a live store is the kind of project where the damage shows up weeks later — in dead links, missing variants and lost search traffic — so the work is mostly in the parts nobody sees.

Variants were the trap. Zid's product-list endpoint returns 45 fields and no variants at all; only the single-product endpoint carries them. A migration built on the list alone silently loses every option on every configurable product. I pulled each one individually.
Published ≠ not-draft. Every product read as is_draft: false, which looks like "all live". Only 430 of 5,131 were actually is_published. I verified the distinction against live HTTP status codes before trusting it.
Two URL shapes, not one. Products and categories use different path patterns, so a redirect map built from product URLs alone leaves every category link dead. Both went into the 301 map.
Rebuilt the storefront theme on the new platform rather than accepting the default, so the migration wasn't visible to customers.

Catalogue, variants, images and search visibility carried over intact. The store kept trading throughout.

Responsible disclosure · 2026

An account-takeover flaw in a regional commerce platform

Nobody asked me to look. I was working inside the platform and noticed something in how it handled sessions.

The flaw could lead to full account takeover — across every store on the platform, since the code is shared.
I verified it with a safe proof of concept only. No real account was accessed and no user data was touched.
Reported it privately with a complete technical write-up and a prioritised remediation plan.

I'm not a security engineer. I include this because it says something about how I work: I read the systems I operate, and when I find something I report it properly instead of sitting on it.

Tooling

What I work in

Merchant platforms

Zid · Salla · Shopify (Liquid themes) · multi-storefront operations · platform migration

Operations

Order processing & fulfilment · inventory & stock control · SKU and catalogue management at 5,000+ scale · merchandising · pricing · returns and exception handling

Logistics

iMile · OTO · Omniful · in-house fleet dispatch · shipment creation · waybills · tracking · last-mile follow-up

Paid media & CRM

Meta Ads Manager · TikTok Ads Manager · Pixel / CAPI conversion tracking · WhatsApp Business API campaigns · segmentation

Technical

HTML · CSS · JavaScript · Liquid · REST APIs · Git · AI-assisted development

Creative

Product photography · short-form video editing · landing-page and ad-creative design — produced in-house

Credentials

Certifications

Tap any entry to see what it covers and how to verify it.

EN English Proficiency — Level 4 of 6 English Life Canada

Assessed across reading, writing, listening and speaking. Level 4 of 6 corresponds to professional working proficiency — the level I work at daily on supplier correspondence, platform documentation and English product copy.

ReadingWritingListeningSpeaking

Certificate of completion — English Proficiency Level 4 of 6, English Life Canada

IssuerEnglish Life Canada

AwardCertificate of Completion

Level4 of 6

Signed byE. Kord, Founder · Brian, Director

Open the original PDF →

Four platform certifications I'm taking next, each covering a system I already operate daily. They’ll appear here with credential IDs and verification links once earned.

Meta Blueprint — Media Buying Shopify Foundations Google Analytics 4 TikTok Academy

Contact

Get in touch

Arabic native, English professional working proficiency. Happy to walk through any of the numbers above with the merchant dashboards open.

CVWaleed-Al-Wadai-CV.pdf ↓

Emailalwadyw746@gmail.com

Phone+966 56 193 2626

GitHubgithub.com/alwadey0

BasedRiyadh, Saudi Arabia

NationalityYemeni

UAE statusOverseas applicant — sponsorship required